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Baton Relay

  • Exhibition Design
  • Art Direction
  • Identity
Year
2025
Type
Exhibition / Identity
Client
hup
Scope
Exhibition · Art Direction

Exhibition design for the second Temporary Shared Hub with hup — a reading room and café that pauses on two familiar phrases: “self-care” and “career management.”

Books contributed by 6699 Press and writer Gong Yunji gather on a shared shelf; each visitor leaves one book and reads another left behind. Alongside runs a working café — a Hup mojito, a black-sesame makgeolli cocktail, a mugwort gin and tonic, each shaped through book-tastings — under a spiralling op-art identity.

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